The story is recently I was sorting out the stuffs in the warehouse, and I found one carton marked “ALIFE Beanie with overall jacquard logos”, then I opened it…You can find the beanies are all destroyed with some holes just because they went with incorrect color emb logos(it s/b black), and that’s why ALIFE is ALIFE, they insist and ALIFE guys have creative minds. I believe a lot of people know ALIFE have had bunch of collab projects with some wicked brands, like collab store with LEVIS only for one month in NY, collab with WuTang, Asics, Futura, Kangol, Nike blah blah bla… But, few people knew “Insistence Attitude” is also their core spirit, like their polybag says ”Alifestyle Like No Other”.If you were the brandowner, will you ask to destroy all the production just down to“Incorrect Emb Logo Color”? or you will still sell in the market? What you gotta do?
ALIFE offical website:
因為繡花顏色應該要黑色,加上ALIFE Matt的堅持,我們把此款白色繡花大貨全數銷毀
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