Friday, June 20, 2008

WHY FAKE SHITS ARE CHEAP?

品牌開發至生產ㄧ般流程,往往超過以下21道程序
A BRAND DEVELOPMENT:
1. Creative idea/ concept souring
2. Create the materials/ fabric/ accessories
3. Design artworks/ specs
4. Pass the info to the supplier/ factories
5. Coummicate with the supplier chain
6. The suppliers follow the instruction to proceed the proto
7. Send the proto to the designers
8. The desginers review and release the comments
9. The suppliers follow the commenst and improve the proto and re-make the samples
10. Send the revised samples
11. REPEAT THE PROCEESS
12. The brand guys will have salesman meeting with the buyers to discuss the PO amount
13. To the approval sampels and the brand people will place the order
14. The factory guys receive the order and proceed he preproduction samples
15. The PP samples approved, then proceed with the production
16. The factory gonna contact with the shipping, prepare the packing/ accessories/ trims.....blah
17. The QC/ QA guys have to do the in-line, final quality assurance
18. The shipping guys gotta contact with the shiping company how to ship the production
19. The brand people have to prepare the sell-in & sell-through plan, photo-shot, conatct with the media ..bla bla
20. The production arrive at the warehouse or the retail store
21. Sell to the consumer

假貨一般而言,不開發只拷貝
However, the fake shits, the counterfeiters ain't do but just COPY.
That's how they roll and why the price can be down.
If you respect the brand, the design or the art, don't buy them!

No comments: